Originally posted on Jessica Warner Interior Design:
Here are some examples of branding and portfolios I found effective. In many of the above images the companies brand is used throughout, the colour and logo are two of the most important properties within a companies brand. From the above examples I like the idea of having your portfolio in a fancy envelope- branded correctly to your own brand.
Originally posted on UnMarketed:
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Originally posted on Brand Connect:
Nek Nominations. The one word everyone is reluctant to have pop up as a notification on Facebook. This Australian trend has been making waves on social media for a few weeks now and once it hit South African shores, the concept changed.
From an alcoholic fad to an act of giving, South Africans took it upon themselves to change this trend into something that could impact the community. I’m sure most of you have seen the numerous Nek Nominations, but since the viral trend has gone from alcoholic to an act of giving, brands are beginning to show interest.
Brands that have taken this consumer trend to the next level, not only gain a new marketing campaign but also build a stronger relationship with its consumers. Have a look at Shoprite Checker’s Nek Nomination. Even the Founder of one of South Africa’s premium brands Pick n Pay – Raymond Ackerman – took part in this challenge, have a look here.
Originally posted on Welcome To Onwords & Upwords:
In the world of communications, there are two prime determining factors in the ultimate success your company will have. These elements are called ‘reach’ and ‘frequency’.
Reach is a strategic term that means you have devised a communication strategy that has identified your primary target audience as well as any secondary audiences you need to reach with your communications. For example, if you are selling a consumer product that is being distributed through retail channels, you need to be talking to both your customer and your distributor or retailers.
Frequency, is really a media term that defines 2 different things. First of all, the amount of communication you are doing in terms of insertions or exposures or whatever, as well as the number of different media you are using to achieve the desired frequency.
Originally posted on Brand Connect:
The Winter Olympics in Sochi has been on the world stage for a couple of days now and not only does the Olympic brand have world attention but so does Russian Tourism.
The much anticipated opening ceremony which comprised of spectacular costumes, dances and decor was the focus of all media channels on friday night. Therefore, there should be no room for error? Well think again. What would have been a beautiful transition of snowflakes into the olympic rings turned into a worldwide mishap.
This Russian technical error changed the iconic Olympic identity for a few minutes – enough to stir up social media.
Originally posted on Fashion Industry by Stefania Saviolo:
There are many rankings about brands. Interbrand is editing one reputed study where the brand value stems from a combination of three aspects – financial magnitude, role of the brand in driving choice, and the brand’s strength or risk profile. Luxury society interviewed Interbrand about the positioning of luxury brands within this ranking.