The Logic Breathing Life into Oreo's New Branding - Grant McCracken - Harvard Business Review The lesson for pastors and congregations is that no matter how vital your congregation, you have to reignite your brand from time to time
Marketing is all about creating relationships and selling a good or service. It's about telling the target market why a good or service is better than its competitors and why it will be a benefit to them personally. It's about convincing them that a good or service should be in their consideration set and have their top of mind awareness for that product category.
Star this one and come back to it many times. It's one of the most important quick thought pieces I've seen lately. Lee and Sobol are dead on the money.
Data can reveal new patterns that point a firm in the right direction, but it can't indicate what to do once there.
A few years ago, I was part of a software development group stressed by a combination of challenges. The first was our ability to quickly assemble small effective teams to take on an increasing amount of short term consulting assignments. The second was ensuring that these same people could divide their attention and continue their contribution to a core team focused on a longer term and more strategic software product.
I started this blog after feeling I needed somewhere I could share interests about various issues surrounding Marketing, PR, Brand Strategies and Customer Operations. I enjoy looking across different industries, encouraging discussion, and debate. Highlighting positives to take away, as well as negatives, for whoever is reading this, to build on.
I currently work in Advertising, specialising in In-Store communications and POS with a 7 year retail experience that has pushed me forward. If I see anything that can be improved or needs to be celebrated, I always want to share it.
“Best practice” is also something I am passionate about. Especially in relation to customer service and processes that benefit the customer or business efficiency. It is always disappointing when you find an institution (private or governmental) that is not putting the customer at the heart of their business, or that just makes dealings difficult through over regulation and a lack of communication.
People get passionate about negative experiences they have had, which is why its important to make note of these and use them to renew customer relationships and ingrain the customer values into the life of the business.
So as well as examining advertising trends, inspirational stories, business and marketing tips I will also look at customer journeys and customer perceptions where necessary.
Think of this as a collection of articles and inspiration drawn from the people around me and from my own personal experiences which can be used to entertain, enlighten and improve future customer interactions.
Please feel free to contribute! Share, comment, agree or disagree. All is welcome.